Chilean Construction Market Booming

A Fresh Approach to Flooring for the Booming Chilean Construction Market

Jul 29 2014

  • Flowcrete Americas plans distribution across Chile.
  • Introducing Flowfresh to the Chilean construction sector.
  • Flowfresh incorporates the antimicrobial agent Polygiene®.

As the construction sector continues to boom in Chile, international polymer flooring manufacturer, Flowcrete Americas, has launched its specialist urethane flooring technologies into the emerging Latin American market.

Under a partnership with Productos Cave, the Euclid Chemical’s company in Chile, Flowcrete Americas plans to promote, manufacture and distribute a range of seamless urethane systems across Chile, with a particular focus on the emerging food and beverage as well as healthcare and medical research sectors. 

Packaged under the Flowfresh brand, the material has been designed for clients who need to consider reliability, safety and cleanliness across large areas of production and processing.

A key consideration of the material is to help clients protect working environments from harmful contamination build up at ground level. Under an exclusive global partnership, the silver based antimicrobial additive, Polygiene®, is incorporated within Flowcrete’s Flowfresh systems to inhibit the generation of bacteria on the surface of the floor by up to 99.9%.

Polygiene® works by continuously emitting powerful silver ions that destroy gram-positive or gram-negative bacteria that it comes into contact with.

In addition to an enhanced hygiene performance, all systems within the Flowfresh range offer excellent chemical, thermal shock and slip resistance as well as high levels of durability and a strong, easily cleaned and maintained surface.

The robust and seamless nature of these systems has been designed to avoid gaps or cracks appearing in a facility’s floor.  

This offers a significant performance advantage when compared to epoxy coats, acid and anti-slip ceramic tiles, which remain popular throughout the Latin American market, as these are prime sites for unwanted pathogens to accumulate and can lead to contamination penetrating the clean barrier.

“For Flowcrete Americas, emerging markets are the hot topic, because that’s where the growth is,” suggests Managing Director for Flowcrete Americas, Dave McNeece

“At Flowcrete, we are excited to be bringing our urethane flooring solutions to the Chilean market alongside one of our well-established RPM sister companies. Our Flowfresh range remains our most popular across North America and has enjoyed a track record of success with US clients spanning more than two decades thanks to its innovative antimicrobial technology.”

Flowcrete’s relationship with local partner, Productos Cave, and the subsequent launch of the Flowfresh material within the Chilean market was consolidated at a recent seminar dedicated to ‘New Flooring Technologies’ hosted at The Chilean Construction Association.

Flowcrete Americas Technical Director, Grant Adamson, introduced a number of architects, specification professionals, engineers and material applicators from across the country to the new Flowfresh technology, including the lifecycle cost-saving efficiencies the higher performance product offers to clients over a five and ten year period.

Flowcrete Americas is going to be showcasing its Flowfresh systems at Food & Service, from September 3rd to 5th, in Santiago, Chile, at the Espacio Riesco Convention Center, to share with industry professionals how Latin America’s first cementitious urethane flooring system with an antimicrobial additive can work for them.


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Notes to Editors

Flowcrete Americas has its headquarters in Spring, Texas and and is part of the global Flowcrete organization. Flowcrete is part of Euclid Group, the international construction chemicals group of RPM International Inc.

A world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies, Flowcrete Group has international manufacturing facilities in the Americas, Europe and Africa as well as Central and South East Asia.

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.

Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth.

Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

For further information please contact +1 936 539 6700. Or visit us on the web at

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