Flowcrete Americas Launches New Website

Flowcrete’s New Website Makes Finding Flooring Facts Easy

Aug 17 2015

  • New website works across all platforms.
  • Brand new responsive design.
  • Usability at the core of new website.

Flowcrete Americas has launched a new website, designed to make it easier for applicators, architects and end users to find the flooring information they need while onsite, on the move or in the office.

The fresh website has been developed with the principles of usability at its core to ensure that technical information, contact details and Flowcrete’s flooring advice is all as readily available as possible.

Centralizing the content and shortening the user’s pathways around the site makes it quicker and easier to navigate, while the responsive design means that the website works equally well across desktop computers, tablets, laptops and cell phones.

Managing Director of Flowcrete Americas, Dave McNeece, said: “We know that construction professionals often need to access information quickly, however they’ll frequently be out of the office and in the middle of a building site working from their phones, which makes having to deal with an unresponsive, slow or clunky website a real headache!

“We’ve worked to help streamline their research by building our new site to be fast and mobile responsive. So if you need to know what floor will cure in time for you to meet your deadline or how you can create an ultra-hygienic finish – the answer will only be a quick click away.”

A refocused strategy based around highlighting flooring benefits makes it easier for architects, facilities managers, specifiers and applicators, who may not be aware of Flowcrete’s various systems, surfaces and solutions, to find what they are looking for.

Now they can search for the flooring requirements they need, such as antimicrobial, anti-static or decorative, and they will be presented with the options relevant to them.  

Alongside overviews of the flooring benefits and ranges, users can access a vast library of technical data, flooring ideas and advice. All of Flowcrete Americas’ system data sheets can be downloaded from the site alongside brochures, whitepapers and complementary literature. Videos detailing application techniques, high-profile case studies and Flowcrete’s news stories are all available on the website to inspire, inform and advise.

To future-proof the site against the rapidly changing digital world, up-to-date web concepts were taken into account during its development. Alongside being mobile responsive, this included a contemporary image-focused aesthetic and an emphasis on content that benefits users not keyword algorithms.

To visit the new website, head to www.flowcreteamericas.com, and begin browsing all the product benefits, technical information, expert guidance, flooring ranges and more.


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Notes to Editors

Flowcrete Americas has its headquarters in Spring, Texas and and is part of the global Flowcrete organization. Flowcrete is part of Euclid Group, the international construction chemicals group of RPM International Inc.

A world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies, Flowcrete Group has international manufacturing facilities in the Americas, Europe and Africa as well as Central and South East Asia.

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.

Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth.

Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

For further information please contact +1 936 539 6700. Or visit us on the web at www.flowcreteamericas.com.

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