Ben Smith Appointed Vice President

  • Ben Smith has been appointed as Flowcrete Americas' new Vice President.

New Vice President Appointed to Lead Flowcrete Americas

Aug 08 2017

  • Ben Smith appointed as Flowcrete Americas’ new Vice President.
  • Ben takes on the role after a successful period as Flowcrete Americas’ National Manager for Canada.

The polymer flooring manufacturer Flowcrete Americas has announced that Ben Smith is to lead the business as its new Vice President effective immediately.

Ben Smith has been appointed to the role following five years as Flowcrete Americas’ National Manager for Canada, during which time he increased Flowcrete’s market share, sales and infrastructure in this region.

With 24 years of experience in the polymer floor and wall coatings industry, Ben is ideally positioned to utilize Flowcrete Americas’ specialist polymer systems, state-of-the-art technology and extensive expertise to drive growth and innovation.

Flowcrete Americas is a division of Flowcrete Group Ltd., a global leader in polymer coatings with offices and manufacturing facilities spanning six continents.

Flowcrete Group President, Craig Brookes, said: “Ben’s experience and passion for the business means that we are excited to announce his appointment today. The North and South American construction industries represent a wealth of opportunity and potential that we are confident Ben will be able to capitalize on as he moves the Flowcrete Americas business forwards.”  

Flowcrete Americas’ Vice President, Ben Smith, said: “I am delighted to take on the role of Flowcrete Americas’ Vice President and am excited to be tasked with growing such an established business. Flowcrete Americas’ ability to tailor flooring solutions to the unique demands of multiple commercial and industrial sectors has put us at the forefront of the polymer flooring field and means that we are in a great place to take the business to the next level!

Flowcrete Americas produces flooring solutions for the commercial and industrial sectors, covering developments as diverse as the food & beverage industry, stadiums, hospitals, meat & dairy processing facilities and parking garages.

This versatility is thanks to Flowcrete Americas’ comprehensive product offering, which includes ultra-hygienic cementitious urethane floors, fast curing MMA finishes and highly decorative epoxy surfaces. Several product lines are due to be expanded with even more systems shortly, including the Deckshield range of car park deck coatings, the Flowchem corrosion protection collection and the anti-static flooring line.

Ben Smith added: “From breweries to schools and from airports to food producers, Flowcrete Americas is becoming the go-to supplier for high performance floors - and I can’t wait to introduce these solutions to more people, places and markets than ever before.”  

Ben Smith joined Flowcrete Americas after having previously worked as the Performance Flooring Sales Manager of BASF Corporation's Performance Products Group. Ben achieved both a Bachelor of Environmental Engineering and a Master of Engineering from Deakin University in Australia.

Flowcrete Americas was founded in 2004 and to date has a manufacturing plant in Spring, Texas as well as warehousing facilities across the US, Canada, Mexico and Latin America.


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Notes to Editors

Flowcrete Americas has its headquarters in Spring, Texas and and is part of the global Flowcrete organization. Flowcrete is part of Euclid Group, the international construction chemicals group of RPM International Inc.

A world leader in the manufacture of seamless industrial and commercial resin floor, wall and coving solutions as well as other specialist coating technologies, Flowcrete Group has international manufacturing facilities in the Americas, Europe and Africa as well as Central and South East Asia.

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe including; decorative seamless resins, waterproof car park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection, self levelling underlayments, underfloor heating and now underfloor acoustic insulation.

Flowcrete's ambitious and dedicated team, led by President Craig Brookes, is inspired by excellence in people, products and service as well as continual innovation and sustainable growth.

Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

For further information please contact +1 936 539 6700. Or visit us on the web at

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